In the simplest words, social media marketing is the production and distribution of content (written, visual and audio) on various social media platforms (like Facebook, Quora, Instagram, LinkedIn, Twitter, YouTube, etc.) with an aim to either increase one’s brand’s online presence, exposure, and traffic to the brand’s website.

People tend to confuse a dedicated social media marketing plan with just being active on social media platforms. It is easy for anyone to open up a Facebook page or run an Instagram account; but a social media marketing plan does much more than just posting things on the internet for others to see.

A social media marketing plan is essentially constructed and sustained to aid your business in growing and prospering. Whether your aim is generating more business or spreading awareness about your brand for your targeted audiences, a successful social media plan generally comprises the following:

1. Content marketing strategy
2. Copy and content writing
3. Ads
4. Design (graphics)

Depending upon your needs, business goals, and where you are most likely to find your target audience, a good social media plan can be created for all your needs. At Coravity Infotech, we have experienced social media managers who will not only strategize your social media marketing plan for your brand/organisation but will also manage the social media channels in question while reporting on the KPIs for maximum social media-reaped benefits.

Depending upon the social media channels that you choose to use, a social media plan of 1-3 months is created from beforehand while keeping in mind the special events, festivals, and other essential details that are specifically important to your brand, products, or services. This calendar entails what all is to be posted on the selected social media platforms for these 1-3 months.

A good social media marketing plan is written down with its goals and objectives before it is finally implemented on all the platforms. A list of what you are trying to achieve with your social media efforts should be clear and concise. Depending upon these objectives, you can assess the success of the social media plan by using Google Analytics or any other similar software/program. Most social media tools provide some or the other form of analytics for the user to understand the following common key performance indicators:

1. Follower count
2. Number of likes/shares on the social media posts
3. Brand mentions
4. Number of website visits and conversions
5. Newsletter subscription (if applicable)

Yes, absolutely. In fact, it is something that we, at Coravity Infotech, encourage our clients to do. It is called repurposing of content. Old content can be reused and repurposed to be shared on social media platforms to make your target audience more aware about what you do, what you specialise in, what your products and services are, what your vision is, etc. It is a great way to reuse valuable content which may or may not have fared so well in the first time of its launch. Using the concept of repurposing, we prevent this valuable content from going to waste while increasing its value for your current social media marketing endeavours.